PREMIERE

Blake Lively has the whole gilded goddess look for the video ad for Gucci Premiere — the Italian brand’s latest foray into scent, finally we are able to see the director’s cut of the video and also a behind the scenes video (Live Lively). Shot by director Nicolas Winding Refn, the high Hollywood glamour theme was driven home in the historic Sheats Goldstein Residence, where the spot was filmed, one of Beverly Hills‘ most famed locales, complete with a sprawling view of the city. Set to M83‘s “Midnight City” the fragrance ad does what it’s meant to — sell an enviable lifestyle.

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